CG – CLUB of GENTS for the first time at the PREMIUM - CG – Club of Gents

With 140 sqm of stand space, CG – CLUB of GENTS presented its main line and both of its sublines for the first time at PREMIUM in Berlin from 2 – 4 July. A new stand concept provided the optimum showcase for the new spring/summer 2020 collections throughout the fashion week.

PREMIUM - a magnet for menswear labels

As the “International Business Platform for Advanced Contemporary Fashion”, PREMIUM has attracted a steadily growing number of German menswear labels over the past years. During the fashion week, the location in Berlin’s Gleisdreieck area provided the perfect brand setting for CG – CLUB of GENTS. In Hall 4, in which smart casual style was presented, the brand put on a perfect show of its collection in an international environment.

Main line presented in train compartment

The CG – CLUB of GENTS spring/summer 2020 collection is thematically inspired by the sound of Sixties Britain combined with the urge for freedom. Colours and patterns from train interiors of that period and the blurred images of the landscape passing by outside provide the motto for the main line: Train Trip. Lightweight fabrics and light, sandy beige tones are the dominant features of the collection. As a highlight, the casual suit was presented on the billiard table with new models and colours. Correspondingly, the train compartment on the stand encouraged interesting conversations.

Train Trip auf der PREMIUM CG - CLUB of GENTS
Train Trip auf der PREMIUM CG - CLUB of GENTS
Train Trip auf der PREMIUM CG - CLUB of GENTS

Savile Row by CG – CLUB of GENTS extends an invitation to the races

The green of the grass and the white of the grandstand make for a very special atmosphere that is taken up and continued in the colours of the spring/summer collection. The atmosphere of a horse race provides the inspiration for the models and fabrics in the new collection from Savile Row by CG – CLUB of GENTS. Stripe designs are also part of the prevailing patterns of the season. In a new pop-up, the brand brings horse racing to the fashion week before bringing it to the stores next year.

Horse Race auf der PREMIUM Savile Row by CG - CLUB of GENTS
Horse Race auf der PREMIUM Savile Row by CG - CLUB of GENTS
Horse Race auf der PREMIUM Savile Row by CG - CLUB of GENTS

Your Own Party by CG – CLUB of GENTS moves into summer

A new split suit in linen look and fresh colours expands the NOS programme for next year. From weddings to parties to graduation balls – the different variants of the collection can be taken to create individual styles for special occasions all year round.

Your Own Party by CG - CLUB of GENTS in Leinenoptik auf der PREMIUM
Your Own Party by CG - CLUB of GENTS in Leinenoptik auf der PREMIUM
Your Own Party by CG - CLUB of GENTS in Leinenoptik auf der PREMIUM

Further highlights: soft ice cream und personalised jackets

In addition to viewing the new collections, visitors to the fair could cool off with a soft ice cream or relax on the deck chairs in the area around the stand. Inside, they had the opportunity to have their jackets personalised with their initials or name.

Highlight CG - CLUB of GENTS auf der PREMIUM in Berlin
Highlight CG - CLUB of GENTS auf der PREMIUM in Berlin
Highlight CG - CLUB of GENTS auf der PREMIUM in Berlin

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