CG – CLUB of GENTS polarized with fashion show at racecourse - CG – CLUB of GENTS

On 02 July, CG – CLUB of GENTS presented the new spring/summer 2020 collection of its subline “Savile Row by CG – CLUB of GENTS”. Invited guests from retail, media and the world of fashion came to marvel at the latest trends for the coming summer at the “Horse Race” fashion show at Mariendorf racecourse.

Ascot feeling in Berlin

The Mariendorf trotting course in Berlin is over 100 years old and today, as in the past, it is a place for betting, cheering and tempting fortune. The same goes for the evening of 2 July 2019. Guests wait in a long queue at the entrance to August Endell’s imperial grandstand and gain a first glimpse of the racehorses. The ladies are perfectly styled in their hats, and the gents sport summery evening attire. This evening CG – CLUB of GENTS is hosting an exclusive race meet at the trotting course to present its new summer collection in this extraordinary location. With guitar music in the background and cool drinks in hand, the invited guests gather at the grandstand and get in the mood for the evening to come.

Die Pferderennbahn wird zum Laufsteg
Die Pferderennbahn wird zum Laufsteg

Under starter’s orders

Master of ceremonies Mr Johnson welcomes the guests, who have now taken their seats in the grandstand. Seven horses line up for the evening’s race. The guests place their bets as the horses are presented. Will it be number four, “Luzifer”, from France? Or Mr Johnson’s hot tip, newcomer “General B”? And they’re off! The horses sprint away energetically; it’s neck and neck. Taking the lead by a short head, three horses break away to nab first, second and third place. The prize is a weekend at the “Great Festival Week” at Baden-Baden’s Iffezheim racetrack.

Pferderennen zur Fashion Week Berlin
Pferderennen zur Fashion Week Berlin
Pferderennen zur Fashion Week Berlin
Pferderennen zur Fashion Week Berlin

A special kind of catwalk

The race is run, the guests are celebrating. The horses have hardly left the course and already eyes turn towards the marching band making its way out of the inner grandstand. Expectations grow with the impressive sound of the band. The first model takes to the catwalk to the sound of galloping hooves, opening the show in the glow of sunset. It’s pretty clear by now: horse racing is the theme for the new collection from subline Savile Row by CG – CLUB of GENTS. The green of the grass and the white of the grandstand make for a very special atmosphere that is taken up and continued in the colours of the collection. Striking jockey attire and horse motives are additional sources of inspiration for the look of the models. Stripe designs, bold bouclés and large, eye-catching checks are also to be found in the prevailing patterns of the season. Tank tops and rugby shirts make a reappearance, too. The finale sees all the models, designers, stylists and choreographers take to the stage under a shower of confetti amid the loud applause of extremely appreciative guests.

Fashion Show Savile Row by CG - CLUB of GENTS
Fashion Show Savile Row by CG - CLUB of GENTS
Fashion Show Savile Row by CG - CLUB of GENTS
Fashion Show Savile Row by CG - CLUB of GENTS
Fashion Show Savile Row by CG - CLUB of GENTS
Fashion Show Savile Row by CG - CLUB of GENTS

Crowning conclusion with after-show party

After the impressive show, the guests move on to the party location. Drinks, DJ and a small-scale “Derby” horserace bring the evening to an end. “Horse Race” is the third in the continuing series of CG – CLUB of GENTS fashion shows. With more than 300 delighted guests, the brand makes a promising start into the new season.

 

To the video and image gallery: https://blog.cg.fashion/horserace/

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