On 22.01.2019, the final of the co-design project “CG goes student” took place at the company headquarters in Hersbruck. The students presented their final designs for the new SAVILE ROW by CG – CLUB of GENTS collection, which were evaluated by a specially selected panel of judges.
Creative designs and elated winners
On 22 January 2019, a group of 23 students from the Münchberg campus of the Hof University of Applied Sciences arrived at the headquarters of CG – CLUB of GENTS in a large coach. After being welcomed in the showroom, each student presented their final designs in front of a specially selected panel of judges. Prof. Michael Barta (Professor for Textile Design, Hof University of Applied Sciences), Günther Loos (Senior Product Manager, CG – CLUB of GENTS), Julia Metz (Head of Human Resources, Création Gross), Stefanie Denk (Senior Product Manager, CG – CLUB of GENTS) and Florian Wortmann (Division Head, CG – CLUB of GENTS) evaluated the print designs according to various criteria such as creativity, overall concept and the way in which they fitted with the brand and the theme. The top three winners won a trip to Berlin to the next CG – CLUB of GENTS fashion show in summer 2019. Furthermore, individual designs were selected that will now be used in the further development process for the SAVILE ROW by CG – CLUB of GENTS collection. Over dinner together after the grand finale, the students were able to discuss all things fashion related with our team.
The “CG goes student” project
“CG goes student” is a co-design project in which students on the BA Textile Design course at the Hof University of Applied Sciences have the opportunity to gain initial experience in the world of work. The central focus here is on industrial processes and their limitations and opportunities. The students were given the task of designing new prints for the new SAVILE ROW by CG – CLUB of GENTS collection for Spring/Summer 2020. The aim was to implement the theme of the collection as well as the essence and the message of the brand in a unique and creative manner.
Milena, one of the students who took part in the “CG goes student” project and who came second overall, reported about the project and her studies as part of the “Go Textile!” campaign. This campaign reveals the complete diversity of the fashion industry from the point of view of young people and reports on a world that is not only exciting but also offers excellent opportunities for the future.
Find out more about “Go Textile!” at: https://www.go-textile.de/
You can find posts from Milena about “CG goes student” here: